Seasonal produce and local gourmet foods at the Yarra Valley’s premier farm shop. We love all things Yarra Valley and our name ‘Yarra Farm Fresh’ echoes our philosophy of locally grown, fresh and seasonal produce – directly from the farms to you.
Select from quality produce we’ve sourced from local farmers and boutique growers, and enjoy the very best the valley has to offer. November until February is our famous cherry season. We specialize in cherry varieties and you can enjoy tasting the two or three different varieties on offer every day! We are committed to freshness, so fruits and vegetables often arrive in our shop just hours after harvesting!
Our regular customers enjoy the connection with the local farmers and feel secure in the knowledge that their food is grown in the valley, and that they are supporting local farming.
We are a friendly, buzzing place, where you’ll experience old-fashioned customer service and knowledgeable assistance to help with your selections. In additional to our fresh produce, we also offer you a myriad of gourmet items and unique gift wares from our region.
Our shop is the brainchild of founder, Anita Jackson. Since Anita threw open the doors to the tractor shed for a handful of customers in December 2006, the shop has evolved and grown into the Yarra Valley food mecca that it is today.
We stuck a sign out on the road back then, announcing “Farm Fresh Cherries” and within minutes of the sign going up, we greeted our first customer, Paul. He asked on that first day: ‘what else can you get from the area?’ Well, the rest is history!
You will always find good quality, regional and seasonal produce at Yarra Farm Fresh, with prices that reflect each season’s bounty and our support of our local suppliers.